How To Compare Fundraising Platforms

Press release: 30 November, 2022: Online fundraising has experienced an exponential increase in recent years. Many donors are opting to make donations online. Nonprofits need to adapt their strategies to adapt to this shift. This will make the process of making donations simpler and faster for donors.

This is possible because there are many fundraising software available that can make the process easier. These programs help make it easier for donors to give their contributions, but also enable organizations to assist them and find new donors.

If you are deciding between various and best fundraising platforms for individuals, a comparison is a must to be able determine which one you select is the best for your company. How do you go about comparing?

Goals and Objectives

Your team needs to be clear on what they expect of a fundraising platform. If they want to be in a position to accept donations online, or if they're looking for an effective way to track their donors. Maybe you need email marketing, or perhaps other features such as crowdfunding and peer-to-peer fundraising. You will need to decide what options you'd like to use and which ones you do not.

Pricing

As a nonprofit, you'll likely have a tight budget to follow. Make sure you know what you're willing spend on a fundraising platform. There are many that charge upfront fees as well as monthly charges, however some platforms also consider the amount to which you need their services and will provide a price for you accordingly. Keep on the lookout for various types of costs, including indirect and direct costs. To avoid spending more than what you had budgeted for, you want to minimize indirect costs.

Features

The most important thing about any platform or software is the functions it can provide. Does it allow you to make forms that you can customize? What payment methods are accepted and how do you process the payments? Can you allow your donors to sign to make recurring donations? Check that all the features you require are included in the platform you select, and determine what your top priorities are with regard to these choices.

Security

As you deal with donor data, including personal and card information, making sure that this information is safe is vital.

Find out the method by which the platform manages information, who is able to access it to the data, and if encryption is used. Before you make a choice.

Functionality

You don't want to waste all day trying to find out how to make use of the platform. It's like transferring your time and energy to the platform. The platform you select should be user-friendly and easy to comprehend and requires only minimal training. Look for user-friendly platforms to help you discover what you don't know fast and without having to get help.

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